The issue of beauty standard is slowly consuming women’s true identity.

In this era of smart beauty, “ideal” beauty can easily be achieved by plastic surgery or sophisticated beauty treatments. Due to this phenomenon, women’s authenticity slowly fades.

#MORETHANBEAUTY campaign is a social project initiated by Mad for Lipstick to raise the awareness of real beauty de nition.

This campaign promotes how women should express their full potential to embrace their true beauty.

#MORETHANBEAUTY captures stories about women’s journey, expressing and embracing their personalities that stand beyond beauty.

Ucita Pohan, Ufa Sofura, Jessy Kusno, Angkie Yudistia and Carissa Perusset all share their dreams, beliefs, struggles, and loudly state what all women should say

These women share their dreams, beliefs, struggles, and loudly state what all women should say:

this is ME and I am #MORETHANBEAUTY